Markup Calculator
Calculate dollar markups, final retail selling prices, and resulting gross profit margins from unit wholesale costs and target markup percentages.
Cost Basis & Markup Percentage
Markup & Margin Equivalence Formula
Markup Dollars = Cost × (Markup % / 100); Selling Price = Cost + Markup Dollars; Resulting Margin % = (Markup Dollars / Selling Price) × 100- Markup Dollar Amount: Gross profit added on top of base cost.
- Resulting Margin: Profit margin generated when selling at the marked-up price.
Step-by-Step Worked Example
Calculation Steps:
- Markup Dollar Amount = $200.00 × 0.50 = $100.00
- Final Selling Price = $200.00 + $100.00 = $300.00
- Resulting Profit Margin = ($100.00 / $300.00) × 100 = 33.3%
How to Use This Calculator
- 1Enter the base item or wholesale procurement cost.
- 2Enter the target markup percentage (e.g. 50% for standard keystone, 100% for 2x markup).
Assumptions & Limitations
- Assumes consistent selling price without promotional markdowns.
Frequently Asked Questions
What is Keystone markup in retail?
Keystone markup is the traditional retail practice of marking up merchandise by 100% of cost (doubling the cost), which results in an exact 50% gross profit margin.
Related Cost Calculators
Product Pricing Calculator
Calculate profitable retail and wholesale selling prices by factoring in raw materials, direct assembly labor, allocated overhead, packaging, and margins.
Selling Price Calculator
Quickly compute final consumer or wholesale selling prices, dollar profit, and cross-calculate between target profit margin and markup percentages.
Profit Margin Calculator
Calculate gross profit margin percentage, dollar profit, markup on cost, and revenue-to-cost multipliers from gross sales and expenditure totals.