Shipping, Logistics & WarehousingSupply Chain Unit Economics

Logistics Cost Per Order Calculator

Calculate total supply chain and logistics costs allocated per customer order, evaluating inbound freight, warehousing, pick/pack, outbound shipping, and returns.

E-Commerce Order Value & Logistics Cost Allocations

Total Logistics / Order

$14.00

18.7% of AOV

Annual Logistics Budget

$168,000

12,000 orders / year

Outbound Delivery

$7.50

Parcel courier postage

Warehousing & Fulfillment

$4.30

Storage + pick labor

Logistics Cost Per Order Formula

Logistics Cost Per Order = Inbound Freight + Warehousing + Pick/Pack + Outbound Postage + Returns Allowance
  • Inbound Freight: Ocean container and domestic freight cost allocated per finished order.
  • Warehousing Storage: Facility rent and storage space allocated per order shipped.
  • Fulfillment Pick/Pack: Direct labor and packaging materials consumed.
  • Outbound Delivery Postage: Final-mile parcel courier delivery charges.
  • Returns & RMA: Reverse logistics customer return processing overhead.

Step-by-Step Worked Example

Scenario: An e-commerce merchant with \$75.00 Average Order Value (AOV) and 12,000 annual orders calculating total logistics allocations

Calculation Steps:

  1. Total Logistics Cost Per Order = \$1.20 + \$0.80 + \$3.50 + \$7.50 + \$1.00 = \$14.00 / order
  2. Logistics as % of AOV = (\$14.00 / \$75.00) × 100 = 18.7%
  3. Annual Logistics Budget = 12,000 orders × \$14.00 = \$168,000.00 / year
Result: Total logistics expenditure is \$14.00 per order (\$168,000/year), representing 18.7% of Average Order Value.

How to Use This Calculator

  1. 1Enter your company’s Average Order Value (AOV) and annual order volume.
  2. 2Input allocated inbound freight and warehouse storage costs per order.
  3. 3Add fulfillment pick/pack labor, outbound shipping postage, and customer return allowances.
  4. 4Review total logistics cost per order and percentage of revenue.

Assumptions & Limitations

  • All inbound and storage overhead is distributed evenly across active annual order velocity.
  • Returns cost includes return shipping labels and inspection labor.

Frequently Asked Questions

What is a healthy logistics cost percentage of Average Order Value (AOV)?

For direct-to-consumer (DTC) brands, total logistics costs typically range from 12% to 18% of AOV. Brands with logistics exceeding 22% of AOV often struggle with profitability due to high freight costs or bulky product dimensions.

How does increasing Average Order Value improve logistics margins?

Outbound shipping and pick/pack costs are largely fixed per box. Increasing AOV through product bundles or cross-selling spreads the fixed shipping charge over higher retail revenue, drastically lowering logistics as a percentage of sales.

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