SaaS CAC Calculator
Calculate Customer Acquisition Cost (CAC) and CAC Payback Period in months across paid advertising, sales payroll, marketing tools, and gross profit contributions.
Customer Acquisition Cost (CAC) & Payback Period
Blended CAC$455.56All sales & marketing spend / new users
CAC Payback Period5.8 MonthsTarget is under 12 months
Pure Paid Ad CAC$188.89Excludes sales payroll overhead
Step-by-Step Worked Example
Scenario:
Calculation Steps:
Result:
How to Use This Calculator
Assumptions & Limitations
- Fully loaded CAC includes advertising media spend, SDR/AE commissions, and CRM software.
- A healthy SaaS CAC payback period is under 12 months for SMB and under 18 months for Enterprise.
Frequently Asked Questions
What is a healthy CAC payback period for SaaS?
Most venture investors look for a CAC payback period between 6 and 12 months. Payback periods over 18 months burn cash rapidly unless funded by multi-year upfront payments.
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