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YouTube Ads Cost Calculator

Calculate video ad budgets for YouTube skippable in-stream, non-skippable 15s, and 6-second bumper ads with Cost Per View (CPV) modeling.

YouTube Video Campaign Parameters

Paid Video Views33,333Users viewing 30s+ or whole ad
Gross Video Impressions104,167$19.20 effective CPM
Website Referral Clicks781$2.56 Cost Per Click
Full Completions33,333100% engaged video viewers

YouTube CPV & Video Impression Formula

Views = Budget / Cost Per View; Impressions = Views / View Rate %; Outbound Clicks = Impressions × CTR %
  • Cost Per View (CPV): TrueView billing triggers only when a user watches 30 seconds (or entire video if shorter) or interacts.
  • View Rate %: Percentage of people who chose to watch the ad rather than skipping after 5 seconds.
  • Bumper Ads (6s): Billed on standard CPM basis rather than CPV.

Step-by-Step Worked Example

Scenario: Consumer hardware brand running 30s TrueView skippable in-stream ads

Calculation Steps:

  1. Calculate paid views (30s+ watches): $1,800 / $0.06 = 30,000 views
  2. Calculate total impressions (including skips): 30,000 / 0.32 = 93,750 impressions
  3. Calculate outbound website clicks: 93,750 × 0.0065 = 609 clicks
Result: The $1,800 budget yields 30,000 full video views and 93,750 brand impressions, generating 609 website visits at a $0.06 CPV.

How to Use This Calculator

  1. 1Enter your YouTube campaign budget.
  2. 2Select video format: Skippable In-Stream, Non-Skippable 15s, or Bumper 6s.
  3. 3Adjust estimated CPV or CPM rates.
  4. 4Review total video views, gross impressions, and website referral clicks.

Assumptions & Limitations

  • In skippable in-stream ads, views skipped before 30 seconds are not billed to the advertiser.
  • Campaign is managed through Google Ads connected to a verified YouTube channel.

Frequently Asked Questions

What is the average Cost Per View (CPV) on YouTube?

Typical US YouTube TrueView CPV ranges between $0.04 and $0.10. Bumper ads (6 seconds) are billed via CPM, typically ranging from $5.00 to $10.00.

When does YouTube charge for a skippable video ad?

You only pay when a viewer watches at least 30 seconds of your video (or the entire duration if under 30 seconds) or clicks an interactive link/banner.

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