E-commerce Conversion Rate Calculator
Calculate store checkout conversion rates from visitors and orders, determine visitors needed per sale, and model the revenue impact of conversion rate optimization (CRO).
Conversion Rate Formula
Conversion Rate % = (Total Completed Orders / Total Website Visitors) × 100; Additional Revenue = (Target Orders - Current Orders) × AOV- Total Website Visitors: Unique visitor sessions arriving on your online store.
- Completed Conversions: Successful checkout purchases placed.
- Conversion Rate %: Percentage of traffic that successfully completes a purchase.
- CRO Revenue Upside: Revenue generated by boosting conversion rate without buying more traffic.
Step-by-Step Worked Example
Calculation Steps:
How to Use This Calculator
Assumptions & Limitations
- Visitors measured as unique sessions over the same time period as orders.
- Conversions defined as completed, paid transactions.
Frequently Asked Questions
What is the fastest way to increase e-commerce conversion rate?
Implementing express checkouts (Shop Pay, Apple Pay, PayPal 1-click), adding customer reviews on product pages, displaying clear shipping times, and removing hidden surprise fees at checkout.
How does mobile conversion rate compare to desktop?
Mobile traffic typically accounts for 70%+ of store visits but converts at roughly half the rate of desktop (e.g. 1.8% mobile vs 3.5% desktop) due to small screens and checkout friction.
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