E-commerce Revenue Calculator
Forecast monthly and annual e-commerce sales revenue based on store traffic, conversion rate, average order value (AOV), and customer return deductions.
Traffic, Conversion & Order Metrics
E-commerce Sales Revenue Formula
Orders = Visitors × Conversion Rate %; Gross Revenue = Orders × AOV; Net Revenue = Gross Revenue - Returns; RPV = Net Revenue / Visitors- Store Traffic: Monthly unique website sessions or visitors.
- Conversion Rate (CVR): Percentage of visitors who complete a checkout purchase (typically 1.5% to 3.5%).
- Average Order Value (AOV): Average dollar amount spent per transaction.
- Revenue Per Visitor (RPV): Effective dollar value generated for every visitor arriving on your store.
Step-by-Step Worked Example
Calculation Steps:
How to Use This Calculator
Assumptions & Limitations
- Conversion rate applies uniformly across traffic sources.
- Orders calculated as completed transactions.
Frequently Asked Questions
What is a good average conversion rate in e-commerce?
The average US e-commerce conversion rate is between 2.0% and 3.0%. High-performing stores with optimized mobile checkouts and strong brand loyalty frequently reach 3.5% to 5.0%.
What is Revenue Per Visitor (RPV) and why is it important?
RPV (Conversion Rate × AOV) shows how much revenue each visitor generates. If your RPV is $1.66, you know you can profitably pay up to $1.66 per click on ads before factoring margins.
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