Flyer Printing Cost Calculator
Calculate promotional flyer and handbill printing costs including quarter-page, half-page, or letter sizes, multi-up sheet cutting, and paper weights.
Flyer Dimensions & Multi-Up Gang Run
Flyer Production & Cutting Formula
Total Cost = (Sheets Required × Print Rate × Side Multiplier) + (Sheets × Paper Stock) + Cutting Fees + Setup- Multi-Up Sheet Yield: Quarter-page flyers yield 4 per parent sheet; half-page flyers yield 2 per parent sheet; letter size yields 1 per sheet.
- Cutting / Slitting: Industrial guillotine slitting fees charged per thousand cuts to trim parent press sheets down to finished sizes.
- Paper Weights: 70 lb text (lightweight mailer) vs 80 lb / 100 lb gloss cover (heavyweight cardstock handbill).
Step-by-Step Worked Example
Calculation Steps:
- Sheets Required = 1,000 / 4 = 250 parent sheets.
- Print Cost = 250 × $0.12 × 1.6 = $48.00.
- Paper Cost = 250 × $0.05 = $12.50.
- Cutting Cost = (1,000 / 1,000) × $15.00 × 2 cuts = $30.00.
- Total Cost = $48.00 + $12.50 + $30.00 = $90.50 ($0.091 per flyer).
How to Use This Calculator
- 1Select flyer format size (Quarter Page, Half Page, or Full Letter).
- 2Choose single-sided or double-sided printing.
- 3Input the printing press rate per sheet, paper stock grade, and slitting/cutting fees.
- 4Review the total cost, sheets required, and per-flyer unit economics.
Assumptions & Limitations
- Quarter-page flyers are ganged 4-up on 8.5" × 11" sheets and require 2 guillotine cuts.
- Half-page flyers are ganged 2-up on 8.5" × 11" sheets and require 1 cut.
Frequently Asked Questions
What is the most popular size for marketing flyers?
The standard size is 8.5" × 11" (full page) for corporate handouts and sales sheets. For street marketing, events, and bag inserts, 4.25" × 5.5" (quarter page) and 5.5" × 8.5" (half page) are most common because multiple copies fit on a single press sheet, cutting costs dramatically.
What is the difference between text paper and cover cardstock for flyers?
Text paper (such as 70 lb or 100 lb gloss text) is flexible like a magazine page, ideal for tri-folds and door-to-door mailers. Cover stock (such as 12 pt or 14 pt cardstock) is rigid, giving event flyers a premium, durable feel.
What is a gang run in flyer printing?
A gang run is when commercial printers combine multiple different customers’ flyer designs onto a single large press sheet (like 28" × 40"). Because the setup and plate costs are split across dozens of jobs, unit prices drop by 60% to 80%.
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